24. You Are Being Targeted: The Truth About Food Commercials

Let me share with you the  secrets behind the ads you see every day and discover how they're shaping your health and food choices. In this episode, I combine the my extensive digital advertising expertise with my passion and expertise as a holistic health coach. I share with you the subtle, and not so subtle, ways in which advertising influences our lives. From the way big brands target multicultural audiences to the strategies that create a false sense of need, this episode pulls back the curtain on the ad industry's impact on our well-being.

Ever paused to consider why your neighborhood is flooded with fast-food ads, or why certain products seem to follow you online? I peel back the layers of targeted marketing, revealing how companies use our own data to tailor their approach, often preying on the most vulnerable, including our children. The conversation turns critical as we examine the problematic nature of symptom-based healthcare, the power of pharmaceutical and food industry advertising, and the significance of making informed, conscious food choices.

Be part of a transformative movement towards health and food consciousness with me. This episode is an invitation to challenge the status quo and empower yourself with knowledge for a healthier, more aware future. Join me as we step into a world where our decisions at the dinner table can lead to lasting change.

Sources cited on the episode

• New York Time Magazine Article: The Extraordinary Science of Addictive Junk Food
• Food Styling Video: 30 SHOCKING TRICKS ADVERTISERS USE TO MAKE FOOD LOOK DELICIOUS

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Transcript

Speaker 1: 1:14

Hey friends, welcome back to the wealthy generation podcast. That is wealthy WELTHY, as I am a big fan of generational health while also being wealthy. Right, you can't do much without your money if you don't have your health, and I am your host. Naomi Jerez, food and holistic health coach. I am so passionate about teaching women of color how to use food to heal your body and maintain good health. Build simple and holistic health habits. Lose weight without diets, just learn how to love on yourself while also living your very best life. You don't need to sacrifice, restrict, be mean to yourself. None of that on this little side and my piece of community. If you are just finding me, welcome. I am glad you're here. I hope that you learn a lot. I hope that you DM me and say hello. If you've been an OG follower, you've been listening for the past 20-something episodes. Thank you, thank you. Thank you so much for your support. If you have not done so already, I invite you and welcome you to please rate and review the podcast. It will help us grow over here. It would also help spread this information out into our communities. It is so needed and we are so underserved. So, if you have found me, if you're a big fan, if you're aligned with values and all that, I would really really really appreciate it. If you're listening and you want to take a screenshot, share it on social media and tag me at Naomi Jerez, I will be happy to say hello and repost you. Okay, so let's get into today's episode. I today am merging my former self and my new self, or my current self, and by that I mean before I transitioned into a career in food and holistic health coaching.

Speaker 1: 3:32

I worked in the digital advertising space here in New York City for 12 years. Straight out of college, I landed in a company where I was working on SEO, search engine optimization. It was right when Google was brand spanking new and Yahoo was like the it thing, the it company, search company news everything that you needed you would go find in Yahoo. Until, like, google took over. I actually worked at Yahoo straight out of college and so I worked at search engine optimization where if you Google something or you look up something in a search engine, those first maybe two to three links that say sponsored on top those are paid for by the advertiser. So I would help manage those ads. Then I moved on and I worked in TV advertising, for TV commercials, and then I moved on to digital advertising. So if you're ever reading a blog and you see the little ads, the little picture ads on the side of the page, in the middle of the page, on the top of the page, or pre-roll, mid-roll, post-roll, like the commercials that are now in every single video that you watch, unless you have a paid subscription, I worked in that area as well, and, as in throughout my 12-year career and working in all these different kinds of online and TV advertising, I also worked with many, many different industries.

Speaker 1: 5:16

So I worked with pharmaceuticals, I worked with financial institutions, I worked with beauty, I worked with fast food restaurants, just. I touched just about every single industry there is out there who was actively advertising on these media platforms, which is just about everybody. I worked with alcohol brands like just, and each one of these industries has specific restrictions or non-restrictions on the internet. If you didn't know, and throughout my career as well, I worked in the publishing side the entire time. So what that means is that usually there's kind of three different levels when you're working with companies that are in this size. So you have your actual brand. Let's say that I don't know. Let's pick a brand. I don't know why I'm bugging out New Balance Just because I was talking about sneakers on my trainer this morning in my workout section.

Speaker 1: 6:29

So New Balance has, let's say, millions of dollars to advertise in 2024 and they don't have the capacity to go and divide up all this money, help plan out their campaigns throughout the year, so on and so forth. So they go ahead and they hire an agency which is kind of a middleman. So the agency New Balance gives instructions to the agency. They're like years are budget. This is our target for the year, this is who we want to reach, these are the products that are coming out, blah, blah, blah. So the agency then reaches out to media spaces, so blogs, different websites that are popular, you know different channels, magazines, like. They go ahead and distribute this budget to these companies through the publishers. But it's not like here's the money. They submit what's called a request for proposal. They give the guidelines as to the kind of audience they want to reach, the kind of metrics they want to reach, and if the publisher on the TV side, on the magazine side or the internet can meet a lot of these requirements, maybe or maybe not, you'll get this money.

Speaker 1: 7:52

I also worked in general market, which is just the English speaking market, and I also worked in the multicultural space. So, if you didn't know, multicultural people have or like multicultural media has completely different budgets. So let's say back to New Balance New Balance will have a general market budget and then New Balance will have a multicultural budget. That's oftentimes tiny and movies do this a lot, right, like movies. I also worked with movies when they're being released, right, and it's crazy because for general market, usually in the movies now there's like one or two Hispanic people or people of color or something like that. I also worked for Univision Univision for some time. So the English or the general market movie ads will have the English speaking actors. They'll highlight certain things in the movie and in the multicultural budget they'll highlight the Hispanic actors and they'll highlight other parts of the movie because they want to make it relevant to the culture that is watching it, right? So there's so many intricacies, things that maybe you may notice or may not notice.

Speaker 1: 9:13

But this also applies so much to food. Food, essentially turned into a corporation, is a business, right, and you see food advertised everywhere on TV, on the internet, in billboards and magazines, like is everywhere. So these food companies also have large budgets to get people to buy what they're selling, right? They're what their business is. And just to give you like some perspective as well, one of the industries with the biggest budget is pharma pharmaceuticals, prescription drugs and they can. Their budgets alone can keep on the lights for an entire media company for some time.

Speaker 1: 10:12

I saw it happen with my own eyes and what's very interesting as well is that in the US you are allowed to publicly market drugs, pharmaceuticals. Not only are their representatives going into doctors offices and pitching the drugs to them and telling them how they're used, but they're all over TV commercials, magazine commercials, they're all over the internet and they're allowed to do that in the US, whereas in other countries like, let's say, countries in Europe you're not allowed to advertise these things. There. Literally, there's restrictions around that because most often they don't have this like you can purchase and request these drugs for whatever it is that you're feeling. I mean, I've never been attended in Europe, but I'm assuming if you're not just promoting these drugs and you know everything that's out there, maybe there's a little bit more like hands on solutions, oriented root cause curiosity when you get seen in Europe.

Speaker 1: 11:27

And what does this have to do with food? Anyway, it's because most of the foods that are being promoted and sold and like really advertised down the line. If this is all you're consuming, it can cause very serious health issues. And then what do you do? You go to the doctor and then what does the doctor do? They give you prescription, medication, and if you're not noticing, there's this whole cycle. And then who's funding these commercials? Who's funding? Pharma is like? These companies are giving huge payouts to politics, to politicians, because they have more control over the laws that they implement. And if you're getting big payouts, if they're supporting your political campaigns, then it's really hard to start exposing them, to start throwing them under the bus, to start putting guidelines and restrictions around it, so they basically just run everything. And then it becomes this domino effect. You start getting ads for these foods. These foods are starting to make you sick. Then you get these ads for these pharmaceutical medications and then you go to the doctor and it's like oh yeah, I saw that on the TV. My friend, my sister, my whoever, all my people are on these things. Let me give it a try.

Speaker 1: 12:49

And essentially we start treating symptoms instead of root causes, like what is actually causing you to feel this way and is never really promoted, as to how you can heal yourself through your lifestyle. Like what are you doing when you're eating? What are you eating? What are you eating most often? How's your sleep? How are you managing your stress? What do you do for fun? Where do you live? How much sunlight are you getting? Like all these pivotal questions that might take some time, might take some education, but there is none of that currently in our system, so we resort to just the quick solutions. And, to be fair, medical schools are also often paid off and supported by either pharma or these big food companies. I remember reading an article where the Coca Cola vending machines were everywhere and it was like a medical school campus. And they were asked about that and they were like well, if you know that, you know, drinking Coke often can cause health issues. Like, why is this all over campus? And the answer was like oh, they're a big donor. All right, they are a big donor. So if you're getting tons of money from these places, then you're kind of like with your hands tied behind your back because you're getting financial support from this.

Speaker 1: 14:24

Anyway, I've been on a zillion different tangents here, but I want you to see how expansive, how thought out a lot of this is, and I haven't even gotten into the nitty gritty details of how this happens. But don't think that normally any ad that you get is a coincidence, right? They, these are very studied industries. They study the senses as to where certain communities are living, whether it's racial communities, whether it's it's financially what's that word like economic status, where certain economic status of communities are living, and they target you. They target you when it was on TV it was a little more like less, less, ish, accurate, you know, like they would see the type of TV show that people were were watching, like, let's say, for example and this is going to get very stereotypical, just for the sake of examples, but let's say if it was a car show, or let's say if it was a show of building houses, then most likely the commercials that we're going to run with those shows were targeted towards males, right? Or if it's a show on decoration or a show on cooking, then people who were most likely targeted were females.

Speaker 1: 15:57

And then there came this other humongous market for marketers, which was children. Children If you've ever watched YouTube videos or TV shows that are geared towards children. You'll see all of the different toys and what else foods, candies that are marketed towards kids, and I'm starting with TV or magazines, because it is a little little little less accurate. But you better bet your pennies that these people there's something called the Nielsen Report 2, which is like statistics for television, but they also would use information as a census and they're like oh, this low income community with these group of people of color, will target these kinds of foods there. Let's help them out and target I don't know, like whatever fast food there was, let's put it there.

Speaker 1: 16:57

And when it's more, let's say sophisticated shows or sophisticated areas in the community with higher socioeconomic status or different kinds of races, right, that they will target them. Different commercials to them, okay. And they can get down to your zip code. They can target you by zip code. This is why you see sometimes local ads running on your television where it's like oh, that's the local car dealer or that's the local pizzeria, that's the local. Why do you think that they know exactly what TV to show that in? Like, they're not going to show that ad in another state, they're going to show that ad to you who lives in that zip code or an area that's near that zip code where you can go and directly purchase from this, this local business.

Speaker 1: 17:52

Okay, so what I want you to get from this episode is to never assume that an ad you're watching is not intentionally targeted to you and to question why that ad is targeted to you and what does that mean. I also want you to pay attention when you're looking at ads is who is in the ad? I can bet money like a freaking dollars, a hundred dollars, whatever that most of the ads you see for fast food restaurants are people of color in the ad. Foods that are extremely processed, let's say, like margarine or skippy peanut butter, things like that. Who's in the ad, people of color, and what are they trying to persuade or like? Show you in these ads is a feeling, a feeling of being happy, a feeling of having joy, a feeling of solving your problem, of making it fast and easy. Pay attention to the people in these ads. Question why you're receiving this ad in your television, in your neighborhood, question those things. All right Then, when we move to, let's say, the internet is a lot more targeted. And if you are in the internet streets and if you use social media like Instagram or Facebook or I don't know whatever, like Google or something like that Amazon, youtube you will see that you can be talking to your friend about something or somebody else, you can even freaking think about it and all of a sudden you receive an ad because your phone is listening to you and you know what.

Speaker 1: 19:55

For so long I refused to be public on the internet. Before I became a food and holistic health coach, I was never, ever, ever on social media. I was not active. I was very private because I knew so much about the internet that I kind of had this love hate relationship with it and because before I became a food and holistic health coach, anything I had to share on social media was about my personal life and what I was doing. I never felt the need to share that. But now that I'm a food and holistic health coach, I'm like oh, I'm actually educating people, I'm actually giving value, I'm actually sharing information that is of value to my community. I want them to know. I would be doing them a disservice if I did not share this information. And it was also very important to me to share how I also was living this lifestyle and in my truth, and I wasn't just bsing you Then I had to do a lot of work as to show how to show up in that way.

Speaker 1: 21:03

But to keep it moving, when it comes to the internet, there's something called authentication. Where is that? You need to enter your email, or in a password, or you need to fill out a form that says your name, your birthday, your gender, your address, all these things. You have to enter it in to the create an account to then be able to access whatever is behind the authentication wall, right, or the paywall, when you have to pay for something, that is done with intention. Now, when you are logging into something and you don't even need to create an account from scratch, they tell you like log in with Google, log in with Facebook, things like that. That is also with intention, right. What's happening is that when you fill out these forms, all of a sudden they know how old you are, they know your gender, they know your exact zip code and they start learning your interests by your searches online. So this is why targeting people or in serving ads to people on the internet has become so much more sophisticated, because you can literally like if you could only see on the back end, how many levers you can pull to target a specific human being. Like you can say, I want to target females between ages 25 to 34 that are most likely moms that live only in this small section of Oklahoma. You can do that.

Speaker 1: 22:49

I remember there was a company who did this. They were selling like sprinters, like the little van, and they were targeting families. Listen to this. They were targeting families with six plus kids or five plus kids. This was their target and we were like oh my God, like where are you going to find them? And they were like oh my God, like where are you going to find them? And they were like where are you going to find those people? Mind you, we're all in New York and like even having two kids is a stretch, even having one kid is a stretch. And we're like where are people having like five plus kids? And we found them. We found them on the internet. We can look through where in, like geographically, are these kinds of searches happening? Like what are they searching for? You can tell a lot by somebody's search. So we found a handful of zip codes where there were these kinds of families that this brand was looking for of six plus children because they need a big as car for all their kids and their stuff and the car seats and all those things. And guess what these ads were performing so well? Because we were able to really narrow down the targeting as to where these people lived and what kind of information they were reading, and we were able to put these ads in front of their face, like we don't know exactly, like oh, it's Bob and Sue Johnson. You know that live in this house, but we can get pretty darn close to who these people are who need this kind of vehicle and target them.

Speaker 1: 24:47

So it's the same thing when it comes to food, bringing it back to food, they are not targeting you because it's random, it's really, really, really intentional. So, for example, the neighborhood I live in in the Bronx, there's every fast food restaurant possible on the face of the earth in my neighborhood, so consistently, if we're watching the general television, there's ads for Wendy's, mcdonald's, wingspot, domino's, pizza Hut, kfc, papa John, what else? Ihop, popeyes, like every checkers, like every single one, and I always look at it as that's so interesting. So let's keep digging into this. Number one they're targeting you right. Number one they know that all these restaurants are in my neighborhood and they're trying to convey a feeling inside of you so next time you drive by Popeyes it's like, oh, you know that family, they look so good and they have these big buckets and dinner will be so easy.

Speaker 1: 26:00

What also you might not know is that in these commercials they use food. You know food stylist. Like you know, when people dress you up and they do your makeup and you're here and they dress you and they make you ready to appear on camera. They do the same thing for food. They have literal food stylist that will make the food look as appealing as possible. A lot of times it's not cooked Like.

Speaker 1: 26:29

My kids have watched some of these videos and they'll tell me, like you know, that they use the raw chicken and they put this like motor oil on the chicken to have it look shiny and then they torch it. You would not even know the things they do to quote unquote food on TV commercials, on magazines, photos, whatever internet, so it looks super appealing, like I mean, send me a DM if you've ever purchased a food at a restaurant that looks exactly how it looks on the TV. No, never. Like even these places, like Applebee's, chili's Fridays they all manipulate their food. My kids also told me I wish they were here so they can tell you and I'll see if I get the video that they watch so I can link it on this episode. But they also told me that they'll put cardboard in between burgers so that everything is like nice and perky and shiny. They use all sorts of different manipulations for the food to look extra enticing, extra perfect on the TV. They use specific people eating these foods and they try and convey a specific feeling with this.

Speaker 1: 27:53

I keep repeating it, I am aware I keep repeating it so that you it starts to sink in what to look for when you're looking at these ads. All right, and, let's not forget, is also a corporation. So now you know they can target you, they know whether you're a mom, whether you're not a mom male, female when you're logging into new places and they tell you like do you wanna use Google to sign in, which I do because I don't have time to be creating new authenticating codes or like sign ins for every single thing, so whatever, I'm well aware of what happens when I do that. But if you use, for example, facebook or Google to log into somewhere new, then that website gets your information too, and that's why they have this kind of partnership, because Google already has your information. They know how old you are, they know your interests, they know where you live, all these things. And then all of a sudden, this other company gets access to it too, because you decided to log in with Google and Google also knows what you're interested in because you're logging into this new I don't know.

Speaker 1: 29:09

Let's say it's like this store, let's say it's Lululemet or whatever. And they're like oh, she might be a fitness enthusiast. Because you can also target people by what they're an enthusiast about. They're a fitness enthusiast, they're an automotive enthusiast. There's like wild things out there. There was another thing that they could say oh, they're like first adopters of technology, also Like you know those people. As soon as they announced a new iPhone, they're on the line getting the phone. And then there's those people who are like three models back and don't even care. They're like I'll use this, I'll get a new phone when this one breaks.

Speaker 1: 29:54

You can even get targeted by that Like first adopters and you know, more likely to adopt later adopters. There's like specific words for this. But just know how much they know about you and how much they're targeting you, right. So also let's understand that this is a business, right? And these companies, these big, big companies they wanna make money. So not only are they targeting you, they're using specific people, feelings, they're also people who are creating these kinds of ultra-processed foods. Have scientists scientists working in these companies or as contractors or whatever where they are studying the human brain, the human taste buds, addictive patterns? Because guess what, if you're addicted to their food, if you get quick dopamine hits from it, then all of a sudden you're always gonna want it and you're always gonna buy more of it, which means they always get more money. Okay, and I actually found this article in the New York Times that is titled the Extraordinary Science of Addictive Junk Food. It was published on February 20th 2013 by Michael Moss, and I'll put the link in the description below and it talks about I'll just read a little bit. I'm reading directly from the article so you get a sense of what it's about.

Speaker 1: 31:38

On the evening of April 8th 1999, a long line of town cars and taxis pulled up to the Minneapolis Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America's largest food companies. Nestle was in attendance, as were Kraft and Nabisco, general Mills and Procter Gamble, coca-cola and Mars Rivals. Any other day, the CEOs and company presidents had come together for a rare private meeting. On the agenda was one item the emerging obesity epidemic and how to deal with it. While the atmosphere was cordial, the men assembled were hardly friends. Their stature was defined by their skills in fighting one another for what they called stomach share, the amount of digestive space that any one's company brand can grab from the competition. You hear that they this is an end quote right, they are fighting for stomach share. They're fighting for your stomach space, right? And they can care less about what's going on with your health. And it's funny that they called into this meeting about the epidemic that these big brands were causing.

Speaker 1: 33:09

And in this article it like goes on to share examples about very popular food products, one of them being Lunchables. Do you remember Lunchables and how Lunchables was created by one of their executives? Because they were losing profits, and they were. Initially they wanted the star product to be baloney. And they were like, oh, we need to have bread with baloney. And then they were like, oh, but baloney I mean not baloney bread is not gonna work because it cannot withstand the months, months that the bread was supposed to be fine between processing it, travel, sitting on store shelves, all of that. So they decided to add crackers instead, because they can withstand two to three months in transportation and the grocery stores.

Speaker 1: 34:14

And originally this product was supposed to target mothers, excuse me, because the main concern was that mothers didn't have that much time for lunch and it was becoming this big problem. But then they changed their marketing and said oh, we're going to target the kids, because we're going to tell the kids that they have control over lunch, like their parents control them every other time except for lunchtime. Do you see where this is going? Like it's wild. When you start reading this, it like makes your stomach turn. They were like oh, we tried adding fresh ingredients, like carrot sticks, but the carrot sticks cannot withstand the amount of time that like two or three months of transportation, sitting on store shelves and things like that. And they started to add a bunch of other things to it. But one of their packaging was like up to 13 spoons of sugar in this one pack, right.

Speaker 1: 35:24

And at one point they were like the healthiest thing in this Lunchables is the napkin, right? So they also try and shame and blame. They were seeing how it's the parents responsibility to go ahead and provide healthy food foods to the kids. But you know you cannot trust the kids because they are going to go ahead and throw out the fresh fruits or whatever fresh food you give them and they're going to go straight to the sugary snacks. And these are things that they're telling people and like brainwashing and convincing is like you can't trust your kids. But at the same time, we're going to go ahead and create this product and promote it to moms and then children and let them know. Let them know how how amazing this is for their time and all that. And it was so funny because, as part of the article as well, they interviewed the daughter of the guy who invented Lunchables, right, and they asked her. They were like do you, did you ever eat Lunchables and do you give it to your kids? So I'm going to read these two small paragraphs again from this article so you can see.

Speaker 1: 36:53

Something else is that these big companies, like their employees, like, let's say, c-suite, high level people creating these things. They're not eating this, they're not feeding it to their family. Okay, they're eating super healthy foods, they're staying nice and well and healthy and they think that they're doing communities who may be struggling financially, low economic status, people of color who have you know, who wear. Accessibility is a real issue. They're doing all these people a favor by making really cheap food, food that gives you autonomy, that tastes great, which is bullshit, because all they really want is to make money off of you, which then, in turn, keeps going down the line, as I mentioned in the beginning, with pharma, right Like you start to getting sick and all that. So I'm going to start reading now. It says.

Speaker 1: 37:54

During the course of reporting, I finally had the chance to ask her about it and her is the daughter of Bob Drain, which was the inventor of Lunchables. Um, and ask her about it. So I'll start reading again. Was she really that much of a fan? There must have been some in the fridge. She told me she's talking about Lunchables. I probably just took one out before we went to the church. My mom had joked that it was really like their fourth child. My dad invested so much time and energy on it and the fourth child meaning like the Lunchables product. Here I go reading again. Monica Drain had three of her own children by the time we spoke ages 10, 14 and 17. I don't think my kids have ever eaten a Lunchable. She told me they know they exist and that grandpa Bob invented them.

Speaker 1: 38:53

But we eat very healthfully. Okay, okay, all right. I just want you to see that none of this is like to do us a favor, none of this is to give us a quick solution. It becomes a real problem, and I'm going to read just one more paragraph from this New York Times article so that you can get more of a sense as to what I'm talking about where all of these companies met, because the issues in America with health, overall health and obesity like these are the foods that are being literally pushed, pushed onto our communities. And this is why I'm such a huge advocate of generational health, because it keeps trickling down, and if we don't educate ourselves about food, about ingredients, about what's happening, then it literally becomes detrimental to our communities and generation after generation. So here's the next paragraph. If Americans snatched only occasionally and in small amounts, this would not present the enormous problem that it does. But because so much money and effort has been invested over decades in engineering and then relentlessly selling these products, the effects are seemingly impossible to unwind.

Speaker 1: 40:44

More than 30 years have passed since Robert Lynn first tangled with Frito Lay on the imperative of the company to deal with the formulation of its snacks, but as we sat at the dining room table shifting through his records, the feelings of regret still played on his face. In his view, three decades had been lost, the time he had, the time that he and a lot of other smart scientists could have spent searching for ways to ease the addiction of salt, sugar and fat. I couldn't do much about it, he told me. I feel sorry for the public. So even end quote even these scientists who worked on creating these addictive products, who engineered and changed the composition of these foods so that they can sell more, so that you can be hooked, feel remorse now and feel sorry for the amount of people who are hooked on these foods.

Speaker 1: 42:00

And then the interesting part is that they go into shaming everybody is like oh, you know you, you just should move more, you should exercise. You seem to have no willpower, which is bullshit, because they created these products this way. They sold relentlessly these products to specific communities. They've spent tons of money and energy creating these products this way and then they want to turn around and tell you that you don't have any willpower, that you should exercise more. That is your fault. Look at you, oh, and, by the way, all of a sudden you have fatty liver and you have high blood pressure and you have diabetes and you're depressed, and so on and so forth.

Speaker 1: 42:53

So when I tell you I'm passionate about food, it goes beyond just like surface level what are you eating today? It's just. It's such a larger systemic issue and problem and perspective that needs to be had. And sometimes I go through this rabbit hole with my clients because I'm like this is what they're doing. This is what they're doing and this is why you're loving these kinds of foods. And when you purchase these kinds of foods, you're supporting these companies who are not out here to support you. They don't want you to have a good as time eating these products, they just want money in their pockets. It's that kind of thing like show me that you're doing it too Right, follow me and you know you're in my community. Like Would you believe me or trust me if I'm talking and preaching all these things about food and exercise and I'm doing none of it? And that's just because you're looking directly at me, but with these companies, you're just buying it off a store shelf. You're not looking at the people and what they're doing. Like the people who are creating these products, the people who are selling you these products. You're not seeing what they're doing right and, like they say here, they rarely, rarely, if ever, touch or drink these things. They'll invest in it. They'll invest in the stock market, of course, because people in our community are buying these products nonstop because they're hooked on it. Because they're hooked on it.

Speaker 1: 44:36

All right, I think I've gone on long enough, but I hope this episode was so useful. I hope that you find some respite, some calm. I hope this has opened your eyes. I hope this makes you more curious. I hope this has you pay more attention and know that nothing that is coming your way is a coincidence and it's that special and it's that delicious. I want you to question it. If they're making things fun and exciting with lots of colors and all that, I don't want you to take that at face value. I want you to dig a little bit deeper. I want you to think of what's behind this. What is it? Why are they pushing this on you?

Speaker 1: 45:24

Usually, when food companies and industries are pushing things on you is because something has happened higher up in the chain where either they overproduced something or they fucked something up and now they need to fix it. And they do that by pushing it on the people who might not question anything. That happened with the meat industry. That happened with the milk industry. They got, if you don't know, in the 90s, all these athletes to pose with the milk mustache and that was super popular at the time. So anytime something happens in the food industry, they try to course correct.

Speaker 1: 46:02

And who are the damn guinea pigs and who are the ones who suffer the most is the people who they target, who they know will buy the food, who they know will be addicted, who they think they're doing a favor for. Okay, we need to question these things. We need to see what the intention is behind it. Why are they doing it? Because it's really to do us a favor, all right. And if now you want to know more about food and you're super curious about everything that you're eating, what's the meaning behind it? How food actually works in your body, what's the difference between ultra processed food and not? How to detox yourself Because, as I said, it's an addiction is not your fault. Like these foods are created in a way to trigger your brain, to trigger your taste buds, if you want to find a way to detox yourself from this and to know which products to buy to not only help yourself, but to really have an influence on generational health so you can start to feel better.

Speaker 1: 47:16

I am your girl. I am your food and holistic health coach. I have studied this inside and out. I can read bullshit real fast. I have studied so many products in the supermarket and I just really, really want the best for my community.

Speaker 1: 47:40

I would like for these kinds of targeting to stop, for the food deserts, as they call it, to stop. For people to have more accessibility to fresh food and how to use it, for people to detox from these products and it's just an immense undertaking and I'm trying my best to do my part and you can help. You can help by just sharing this. You can help by deciding that you want to switch your lifestyle around and you also want to be educated on this. You can help by stop contributing to these people's pockets, but that's sometimes hard to do when it's something that you grew up on and you may love.

Speaker 1: 48:30

If you want to make this change and you know you need support. You need support from a culturally relevant perspective, from a person who has grown up around all these food products as well, all these advertisements, all these commercials, then I invite you to book a consultation so we can work together for a whole six months, every single week, undoing all of these things, realizing what's happening and still, though, giving you 100% options that you'll still enjoy, that will add value into your life, that your family would love, but in a more conscious way, where you actually know what you're eating, why you're eating it and how it's going to benefit you. Okay, I hope you have a wonderful week. I'll see you next time, and I hope this information was of value. Please share it with a friend. I'll see you next week. Bye.